Open for 2026 projects Based in Santo Domingo ⋄ DO 10 years designing

¡Hola! 👋🏽
I'm Melissa,
an art director
who loves sabor.

I'm a Dominican designer leading a design team at Liquid Digital Agency. For the past decade I've been building brand systems that feel warm, specific, and a little bit homemade — even when they're running at scale.

See my work → Let's collab ✦

or browse the archive →

✦ brand identity ✦ art direction ✦ packaging ✦ editorial ✦ campaigns ✦ digital ✦ ✦ brand identity ✦ art direction ✦ packaging ✦ editorial ✦ campaigns ✦ digital ✦

hi, it's me ✦

— Santo Domingo, 2026

A decade of brand work,
grounded in Caribbean warmth.

10+

years experience

designers led

brands built

languages

I lead a design team at Liquid Digital Agency in Santo Domingo. Our work ranges from FMCG and finance to cultural and small founder-led brands. I care about craft, but more than anything, I care about whether a brand feels like where it's from — like it knows who it's talking to.

Brand Identity Art Direction Packaging Editorial Campaigns Team leadership

— selected work

Browse the archive →

01 — Featured May 2026

Estelar

As Art Director, I led the logo and campaign design for the launch of Salami Súper Especial Estelar in New York—the first 100% Dominican salami introduced to the U.S. market. The concept “Made by Tú Sabe” was created as a bold seal of authenticity, blending cultural pride with a familiar Dominican expression to connect with the community. I also directed the product and food photography, using a vibrant color palette to highlight the brand’s identity and showcase the versatility of Estelar in

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02 — Featured May 2026

Alkasa - 30th Aniversary

As Art Director, I led the branding and visual identity for Alkasa’s 30th anniversary, crafting a logo and graphic language that celebrate travel and exploration.

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