¡Hola! 👋🏽
I'm Melissa,
an art director
who loves sabor.
I'm a Dominican designer leading a design team at Liquid Digital Agency. For the past decade I've been building brand systems that feel warm, specific, and a little bit homemade — even when they're running at scale.
✦ brand identity ✦ art direction ✦ packaging ✦ editorial ✦ campaigns ✦ digital ✦✦ brand identity ✦ art direction ✦ packaging ✦ editorial ✦ campaigns ✦ digital ✦
hi, it's me ✦
— Santo Domingo, 2026
A decade of brand work, grounded in Caribbean warmth.
10+
years of brand work
EN · ES
English & Spanish
I lead a design team at Liquid Digital Agency in Santo Domingo. Our work ranges from FMCG and finance to cultural and small founder-led brands. I care about craft, but more than anything, I care about whether a brand feels like where it's from — like it knows who it's talking to.
As Art Director, I led the logo and campaign design for the launch of Salami Súper Especial Estelar in New York—the first 100% Dominican salami introduced to the U.S. market.
The concept “Made by Tú Sabe” was created as a bold seal of authenticity, blending cultural pride with a familiar Dominican expression to connect with the community. I also directed the product and food photography, using a vibrant color palette to highlight the brand’s identity and showcase the versatility of Estelar in
As Art Director, I led the branding and visual identity for Alkasa’s 30th anniversary, crafting a logo and graphic language that celebrate travel and exploration.
