a tiny archive ✦

Estelar

As Art Director, I led the logo and campaign design for the launch of Salami Súper Especial Estelar in New York—the first 100% Dominican salami introduced to the U.S. market. The concept “Made by Tú Sabe” was created as a bold seal of authenticity, blending cultural pride with a familiar Dominican expression to connect with the community. I also directed the product and food photography, using a vibrant color palette to highlight the brand’s identity and showcase the versatility of Estelar in